Leasing of Caravan Parks
Southern Cross Parks currently leases a number of caravan parks in regional NSW. Over a period of time it has developed a robust business model that provides a solid return to the both lessee and the lessor. Southern Cross Parks works in partnership with a lessee to improve both the quality of the asset and also the financial return. Southern Cross Parks looks for leases with 20+ years to enable it time to deliver sold returns to both the lessee and the lessor.
Contract Management of Caravan Parks
Southern Cross Parks offers a full suite of management services and is able to offer these as a full turn- key package or individually as required. Services provided include:
- Park inspections and report
- OH&S audits
- Operations manuals and procedures
- Human Resources
- RMS booking system installation and training
Southern Cross Parks also has a pool of skilled managers that are also able to provide and short and long term relief management of caravan parks as and when required.
Redevelopment of Caravan Parks
Southern Cross Parks has significant experience in the redevelopment of caravan parks. Projects that Southern Cross Parks has been involved include:
- Refurbishment of amenity blocks
- Replacement of power heads
- Electrical upgrades
- Water supply upgrades
- Demolition and removal of buildings containing asbestos
- Design and installation of new office/managers residences
- Installation of cabins, villas and bunkhouses
- Design and refurbishment of camp kitchens
- Installation of new drive through sites
- Development of lifestyle villages
Southern Cross Parks works with an extensive network of planners, quantity surveyors, environmental, civil and electrical engineers in the pre-construction and budgeting stages of any redevelopment project. In the construction stage Southern Cross Parks works with a range of preferred suppliers as well as local trades to ensure the project is delivered on time and on budget.
Preparation of Business Plans
Southern Cross Parks has prepared a range of business plans including prefeasibility, feasibility and business models for managed and leased caravan parks. The plans are based on its own experiences in running and managing caravan parks, industry averages/benchmarking data and independent market research.
Preparation of Master Plans
Southern Cross Parks has extensive experience in developing Master Plans for existing and Greenfield sites. Southern Cross Parks has master planned a number of its own sites and this sets a framework around which redevelopment works can be undertaken. Through its relationship with Marketing303 it is also able to tap into resources of domestic and international experts in 3D caravan park design, drawing and landscape planning.
Preparation of Marketing Plans
Southern Cross Parks has wide spread skills in the preparation and implementation of marketing plans. The Managing Director of Southern Cross Parks has an extensive background in destination marketing and these skills are applied in the development of its marketing plans which are park specific and include local, domestic and if required international marketing. Marketing plans cover a range of areas including branding, digital, events and media and publicity.
Websites, SEO and Graphic Design
Southern Cross Parks has solid digital marketing talents and through its relationship with Bold New Media is able to offer Search Engine Optimisation, Pay Per Click Advertising and Digital Consulting services. Further Southern Cross Parks has its own internal graphic designer as well access to one of Australia’s leading independent advertising agency the Hoopla Family.